Is Sir Richard Branson Green.

August 4, 2009 · Filed Under climate change · Comment 

Richard Branson’s book, “Business Stripped Bear” is a fascinating account of how he started his businesses and how he likes to manage them, but the most surprising fact is that despite running transport companies that consume vast amounts of fossil energy, and is starting a space tourism company, he obviously understands the problems of climate change and oil depletion, and actually is determined to do something about it.

This is in stark contrast to some other business leaders who in the past have spent millions of dollars on campaigns to persuade governments and the public that there is no problem and that we can carry on with present practices.

Branson has taken the time to study the subject and once convinced, he used his celebrity status to contact people who could help him make a difference.

In typical Richard Branson fashion he has come up with headline grabbing but brilliant ideas.

First, he has announced that any proceeds received by the Virgin Group from their transportation businesses will be used to tackle environmental issues, which he hopes could be something like £3 billion over a number of years.

Next, he announced the Virgin Earth Challenge. To win the $25 million prize, participants will have to demonstrate a provable, commercially viable design that will result in the removal or displacement of a significant amount of environmental greenhouse gasses from the atmosphere. The challenge will run for ten years.

Sir Richard is now using his money, contacts and influence to try to make a real difference and to get as many people as possible looking for solutions.

Good for him!

Tags: , , , ,